Marketing Option and Concentration

Why study marketing?

The Marketing Option/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to success in a competitive environment. They will learn to develop and implement coordinated marketing programs to successfully manage a company’s relationship with its target customers in order to meet its strategic goals. Graduates go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.

Marketing faculty

Option and concentration curriculum

Marketing option/concentration students must complete the following courses for graduation:

Course TypeOption Course Numbers & NamesConcentration Course Numbers & Names
Core Courses (prerequisites in parentheses) BBUS 300 – Organizational Behavior, Ethics and Inclusivity, Diversity Designated Course
BBUS 307 – Business Writing, Writing Designated Course
BBUS 310 – Managerial Economics (BMATH 144, STMATH 124, or MATH 112)
BBUS 320 – Marketing Management
BBUS 340 – Operations & Project Management (310)
BBUS 350 – Business Finance (310)
BBUS 300 – Organizational Behavior, Ethics and Inclusivity, Diversity Designated Course
BBUS 307 – Business Writing, Writing Designated Course
BBUS 310 – Managerial Economics (BMATH 144, STMATH 124, or MATH 112)
BBUS 320 – Marketing Management
BBUS 340 – Operations & Project Management (310)
BBUS 350 – Business Finance (310)
Required Marketing Courses (prerequisites in parentheses)BBUS 421 – Consumer Marketing (320)
BBUS 423 – Market Intelligence (320)
BBUS 438 – Marketing Management Lab (320, and one of the following: 421, 423, 426, 427, 429, or 431)
BBUS 423 – Market Intelligence (320)
BBUS 438 – Marketing Management Lab (320, and one of the following: 421, 423, 426, 427, 429, or 431)
Marketing Electives (prerequisites in parentheses)15 credits – Complete 3 courses from this list:

BBUS 426 – International Marketing (320)
BBUS 427 – Entrepreneurial Marketing (320)
BBUS 429 – Special Topics in Marketing (320)
BBUS 431 – Electronic Marketing (320)
BBUS 445 – Merchandising Acquisition (300)
BBUS 446 – Strategic Retail Promotion (300, 320)
BBUS 464 – New Product Marketing (320)
BBUS 490 – Special Topics in Business (300, 310), BBUS 490 may or may not count depending on course topic; see your advisor before registering.
BBUS 491 – Business Consulting. Only counts when approved for option; see your advisor before registering.
BBUS 497 – Internship
BBUS 499 – Undergraduate Research. Only counts when approved for option; see your advisor before registering.
10 credits – Complete 2 courses from this list:

BBUS 421 – Consumer Marketing (320)
BBUS 426 – International Marketing (320)
BBUS 427 – Entrepreneurial Marketing (320)
BBUS 429 – Special Topics in Marketing (320)
BBUS 431 – Electronic Marketing (320)
BBUS 464 – New Product Marketing (320)
BBUS 490 – Special Topics in Business (300, 310), BBUS 490 may or may not count depending on course topic; see your adviser before registering.
BBUS 491 – Business Consulting. Only counts when approved for concentration; see your advisor before registering.
BBUS 499 – Undergraduate Research. Only counts when approved for concentration; see your advisor before registering.
General Electives (any 300/400 level UW courses)20 credits30 credits
Capstone CoursesBefore you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application.

BBUS 470 – Business Policy & Strategic Management
BBUS 480 – Global Environment of Business
Before you can register for the capstone courses, you must complete all core courses and meet with your advisor to file a graduation application.

BBUS 470 – Business Policy & Strategic Management
BBUS 480 – Global Environment of Business
Total Credits90 Credits90 Credits