Marketing Option and Concentration
Why study marketing?
The Marketing Option/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to success in a competitive environment. They will learn to develop and implement coordinated marketing programs to successfully manage a company’s relationship with its target customers in order to meet its strategic goals. Graduates go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.
Marketing faculty
- P.V. (Sundar) Balakrishnan, Professor, Area Coordinator
- Xiaodong Nie, Assistant Professor
- Ceri Nishihara, Associate Teaching Professor
Option and concentration curriculum
Marketing option/concentration students must complete the following courses for graduation:
| Course type | Option course names | Concentration course names |
|---|---|---|
| Core Courses (prerequisites in parentheses) | BBUS 300 –Organizational Behavior, Ethics and Inclusivity (5 credits/counts for DIV) BBUS 307 – Business Writing BBUS 310 – Managerial Economics BBUS 320 – Marketing Management BBUS 340 – Operations & Project Mgmt. (310) BBUS 350 – Business Finance (310) | BBUS 300 – Organizational Behavior, Ethics and Inclusivity (5 credits/counts for DIV) BBUS 307 – Business Writing BBUS 310 – Managerial Economics BBUS 320 – Marketing Management BBUS 340 – Operations & Project Mgmt. (310) BBUS 350 – Business Finance (310) |
| Required Courses (prerequisites in parentheses) | BBUS 421 – Consumer Marketing (320) BBUS 423 – Market Intelligence (320) BBUS 438 – Marketing Management Lab (320, and one of the following: 421, 423, 426, 429, 431) | BBUS 423 – Market Intelligence (320) BBUS 438 – Marketing Management Lab (320, and one of the following: 421, 423, 426, 429, 431) |
| Marketing Electives (and prerequisite) | 15 credits – 3 courses from the list below: BBUS 426 – International Marketing (320) BBUS 427 – Entrepreneurial Marketing (320) BBUS 429 – Special Topics in Marketing (320) BBUS 431 – Electronic Marketing (320) BBUS 445 – Merchandising Acquisition (300) BBUS 446 – Strategic Retail Promotion (300, 320) BBUS 464 – New Product Marketing (320) BBUS 490 – Special Topics in Business (300, 310), BBUS 490 may or may not count depending on course topic; see your advisor before registering. BBUS 491 – Business Consulting, Only counts when approved for option; see your advisor before registering. BBUS 499 – Undergraduate Research, Only counts when approved for option; see your advisor before registering. | 10 credits – 2 courses from the list below: BBUS 421 – Consumer Marketing (320) BBUS 426 – International Marketing (320) BBUS 427 – Entrepreneurial Marketing (320) BBUS 429 – Special Topics in Marketing (320) BBUS 431 – Electronic Marketing (320) BBUS 464 – New Product Marketing (320) BBUS 490 – Special Topics in Business (300, 310), BBUS 490 may or may not count depending on course topic; see your adviser before registering. BBUS 491 – Business Consulting, Only counts when approved for concentration; see your advisor before registering. BBUS 499 – Undergraduate Research, Only counts when approved for concentration; see your advisor before registering. |
| General Electives (must be 300/400 level) | 20 credits | 30 credits |
| Capstone Courses | Before you can register for the capstone course, you must complete all core courses and meet with your advisor to file a graduation application. BBUS 470 – Business Policy & Strategic Mgmt. BBUS 480 – Global Environment of Business | Before you can register for the capstone course, you must complete all core courses and meet with your advisor to file a graduation application. BBUS 470 – Business Policy & Strategic Mgmt. BBUS 480 – Global Environment of Business |
| Total Credits | 90 Credits | 90 Credits |